UNWTO Report: Understanding domestic tourism and seizing its opportunities
In the light of ongoing restrictions of international mobility due to COVID-19, World Tourism Organization (UNWTO) has published a report on domestic tourism and its potentials. The market for domestic tourism is six times larger than that for international tourists in terms of visitor numbers. It can now play a greater role in dealing with the COVID-19 pandemic, as it is proving to be more crisis-proof, while a normalization of international tourism will still take time due to risks and restrictions. The report analyzes domestic tourism markets and provides examples how to boost domestic tourism.