Sustainability often focuses on the tourism industry to drive change, yet real transformation happens when destinations and travellers are brought into the centre – and the bridge between them is stories told by locals. When these stories inspire travellers, they create demand, and demand is what repeatedly drives real change on the ground.
Resonate is a storytelling platform designed to put local voices at the centre of destination marketing. It gives writers, guides, community leaders, activists and everyday residents the space to tell their own stories – in their own words. Contributors' honest, grounded insights showcase the real spirit and genuine culture of a place. For destinations, this empowers a shift from generic promotion to pride-based narratives that build identity, dignity and connection.
For travellers, Resonate offers a more truthful window into the world. It reaches people who are curious, conscientious and forward-thinking – mindful readers who want to understand a place in-depth, not just consume it. By amplifying local authors and celebrating authentic experiences, Resonate helps destinations stand out while keeping ownership closer to the communities themselves.
