Even today, tourism policy very often is seen location policy. In too many cases it stops at the city or national border: wine regions in South Africa fiercely compete against each other for the attention of travellers and ministers of small countries in the Caribbean outbid each other in attracting tourism investments. This kind of mentality is unreasonable within the globally intertwined tourism sector. From a developmental perspective, it is even dangerous: unchecked tourism growth does not only accelerate global warming, it also increases global competition for the cheapest labour and the reckless exploitation of resources and culture. We strive for stricter regulation of tourism on the pathway towards sustainability. Local people must actively participate in planning and decision-making processes in tourism.