No. 100 Digital TourismPlatforms (02/2020)
Digitalisation is one of the most powerful trends in tourism. It renders essential changes in tourism value chains, which also have consequences for micro- and small enterprises in tourist destinations. Who really benefits from tourism? In the era of digitalisation, this question needs to be posed again. We present our new publication about online booking platforms and their effects in India in an interview with the lead researcher. The articles from Indonesia and Cambodia discuss how women and community-based tourism initiatives must be strengthened so that they too can hold their own in the digital value chains and avoid being further marginalised. A closer glimpse on business conduct of booking platforms in Israel/Palestine, South Africa and India as well as in Germany shows that those companies not yet fully meet their responsibility, concerning transparency, good working conditions and sustainability.
We are starting off this time with internal matters: On the anniversary of our 100th issue of Tourism Watch, we asked 100 network partners and tourism experts where tourism is heading right now and what the key factors for sustainable development through tourism are.
In 1994, the Tourism Watch newsletter was sent out for the first time, making information from tourist destinations in the Global South available here in Germany. For our 100th issue, we invited our partners to look in the past but also the future with us.
How are booking platforms changing the tourism value chain in India? National players such as Oyo and MakeMyTrip dominate the market. A new study by IT for Change and Tourism Watch shows the effects on small tourism entrepreneurs in Manali and Jaipur.
Tourism is a promising sector of employment for women. However, digitalization and online booking platforms bring about new gender-specific disadvantages and challenges for women in Indonesia. Platforms need to do their part to bridge the digital divide and gender gap.
Most community based tourism initiatives in rural Cambodia do not have the necessary skills and conceptual understanding of the digital revolution taking over the tourism industry, yet. What kind of support do CBTs need to go online, stay online and bridge the digital gap?
Too often, international booking platforms with listings in Israel and Palestine neglegt their responsibility to display the names of the location of these listings correctly and in line with international law.
The Fairwork Foundation rates and ranks the fairness of digital labour platforms. The goal of the project is to define standards for decent working conditions in the platform economy and to measure the real working conditions against these standards - also in tourism.
More and more digital booking platforms and online tour operators claim to offer sustainable holiday trips. A second glance raises doubts: Does the green image serve marketing goals only or do they truly enshirne sustainability in their digital business models?